HIRAETH 2026 — Partnership Architecture

The Event

Built for the Bold

HIRAETH 2026 is a two-day motorsport and culture event spanning two distinct venues — a live MX race arena and a curated expo yard. Patronised by HPTDC (Himachal Government Tourism Wing), inaugurated by Cabinet ministers, and built for a generation that rides, creates, and competes.

🏛

Government Patron

HPTDC — Himachal Pradesh Tourism Development Corporation

🎌

Cabinet Inauguration

Flagoff by senior state ministers — press contingent in attendance

🏍

Live MX Racing

800+ riders competing across categories, Pan-North India

🌙

Night Rally Session

3-hour Night Session — Day 1 — floodlit track, prime activation window

🎤

Live Concert

Night 2 — main stage performance, full crowd, prime backdrop branding

🥊

Strength & MMA Arena

Open participation — Deadlift, Bench Press, Arm Wrestling, MMA bouts

🎓

University Engagement

10,000+ students from 4+ universities — branded collateral, IDs, certs

🏆

Grand Prize

1-of-1 Custom Royal Enfield Himalayan 450 — podium + livery branding

📺

Livestream Coverage

Full livestream with branded lower-thirds, intros, and watermark

Audience & Reach

The Numbers

20K+

Total footfall across 2 days

800+

Competitive riders

10K+

University students

4+

Partner universities

2

Distinct venue experiences

1

Grand prize — Custom Himalayan 450

Two Venues — One Weekend

Choose Your Arena

Each venue offers independent partnership rights. Associate with one or both — pricing, deliverables, and naming rights are venue-specific.

Venue 01

HIRAETH
ARENA

Live MX race circuit — track action, night session, podium, concert stage

Live motocross racing — 800+ riders, all categories

Night Rally Session — 3 hrs, floodlit, Day 1

Start gate, podium, and winner's jersey branding

1-of-1 Himalayan 450 Grand Prize — livery naming rights (Title)

Trackside activation zones + PA announcements

Full livestream coverage with sponsor branding

Cabinet minister flagoff — press coverage

Venue 02

THROTTLE &
IRON YARD

Curated expo — bike displays, gaming, food street, strength arena, concert night

Premium stalls: P (400 sq ft) and Standard (200 sq ft)

Strength Championship — Deadlift, Bench, Arm Wars, MMA

Gate entry arch branding — 20,000+ footfall passes through

Night 2 Concert — backdrop, banner masts, wristband branding

University student corner — 10K+ student impressions

Logo on participant IDs and certificates

Emcee shoutouts across expo + Strength Arena stages

Partnership Architecture

Three Tiers of Association

Each tier unlocks a distinct level of brand presence, naming rights, and activation access. All tiers come with category exclusivity — your competitors don't get in the same bracket.

🥇 TITLE SPONSOR

Presented By / Powered By

Full naming rights — your brand becomes part of the event name across all collateral, media, and communications

MX HIRAETH ARENA ₹20L – ₹35L

THROTTLE & IRON YARD ₹12L – ₹20L

MX HIRAETH ARENA — DELIVERABLES

→"[Brand] Presents HIRAETH ARENA 2026" — full title naming across all event collateral

→Stage backdrop — 60% brand coverage on main podium + start gate

→Night Rally Naming Rights: "[Brand] Night Session" — all comms and PA

→Logo on winner's jersey, podium banner, and 1-of-1 Himalayan 450 livery

→VIP Lounge naming + 20 VIP passes with Minister / Dignitary access

→Opening ceremony brand feature with Cabinet minister flagoff mention

→Livestream intro & outro branding + logo watermark throughout stream

→Official social collab — co-branded reels and stories (minimum 8 posts)

→Full press kit inclusion — all press releases and media credentialing

→30-second brand address slot at Prize Distribution Ceremony

→Dedicated activation zone — 300 sq ft trackside

THROTTLE & IRON YARD — DELIVERABLES

→"[Brand] Throttle & Iron Yard" — full expo naming rights

→PP1 Platinum Premium Stall (400+ sq ft) — prime entry placement

→Strength Arena naming: "[Brand] Strength Championship" — Deadlift, Bench, Arm Wars, MMA

→Gate 1 entry arch — full branding facing 20,000+ attendees

→Concert night backdrop + 2 banner masts (Night 2)

→Wristband + lanyard branding — worn by all 20,000+ attendees

→University student corner naming — 10,000+ student impressions

→Emcee shoutouts — minimum 6 per day across both stages

🥈 ASSOCIATE SPONSOR

In Association With

Zone and category naming rights — your brand owns a defined space, zone, or feature within the event

MX HIRAETH ARENA ₹8L – ₹18L

THROTTLE & IRON YARD ₹5L – ₹12L

MX HIRAETH ARENA — DELIVERABLES

→"In Association with [Brand]" — on all stage and event collateral

→Named zone rights: Paddock / Pit Lane / Hydration Zone / Safety / Cashless

→Logo on start gate, podium, and rider registration desk

→10 VIP passes + 1 branded hospitality tent

→Livestream lower-third logo appearance — 3+ per session

→PA announcements — 4 brand mentions per day

→Social media — 4 co-branded posts + story tags

THROTTLE & IRON YARD — DELIVERABLES

→Premium Stall P (400 sq ft) — prime section placement

→Named zone: Gaming / Bike Display / Food Street / Strength Podium

→Gate 2 entry branding + 4 interior banner placements

→8 VIP passes + dignitary reception area access

→4 emcee shoutouts per day on expo stage

→Logo on all student participant IDs and certificates

🥉 SUPPORTING SPONSOR

Official [Category] Partner

Sub-category exclusivity — own your industry vertical within the event with dedicated designation and visibility

MX HIRAETH ARENA ₹1L – ₹7L

THROTTLE & IRON YARD ₹50K – ₹5L

MX HIRAETH ARENA — DELIVERABLES

→"Official [Category] Partner — HIRAETH ARENA" designation

→Logo on 2 strategic trackside banners

→Logo on event jersey / cap / marshal gear (sub-logo)

→PA announcements — 2 mentions per day + 5 general and enclosure passes

→2 co-branded social posts + story tag

→Category exclusivity within sub-category — no direct competitors

THROTTLE & IRON YARD — DELIVERABLES

→Standard Stall S (200 sq ft) — dedicated branded space

→Logo on expo directional signage and floor map

→2 emcee mentions per day on expo PA

→5 general passes + product sampling within booth footprint

→Listed as Official Partner in university outreach comms (10,000+ students)

Category Exclusivity

Own Your Vertical

Every partnership comes with category exclusivity. Once your vertical is taken, no competing brand in that sub-category can associate with HIRAETH 2026. First to commit owns the space.

⛽

Fuel & Lubricants

Official Fuel Partner

🥤

Energy & Beverages

Official Hydration Partner

🏥

Healthcare & Pharma

Official Health Partner

💳

Fintech & Payments

Official Cashless Partner

👗

Apparel & Lifestyle

Official Apparel Partner

🎒

Accessories & Gear

Official Gear Partner

📱

Technology & Apps

Official Tech Partner

🏍

Motorcycle & Automotive

Official Auto Partner

🍔

Food & QSR

Official Food Partner

💪

Nutrition & Fitness

Official Nutrition Partner

🎮

Gaming & Esports

Official Gaming Partner

🏨

Hospitality & Travel

Official Travel Partner

📸

Media & Photography

Official Media Partner

🎓

EdTech & Education

Official Education Partner

🔧

Tools & Equipment

Official Equipment Partner

🛡

Insurance & Safety

Official Safety Partner

Partnership Value

What You Get Beyond the Logo

Brand association at HIRAETH 2026 is activation-first — every tier is built for real engagement, not just visibility.

🎯

Live Activation Space

On-ground stalls, zones, and hospitality areas for direct consumer engagement

📣

PA & Emcee Presence

Multiple brand mentions per day across race PA and expo stage

🎥

Livestream Integration

Lower-thirds, intros, watermarks — your brand in every frame

📲

Social Media Collab

Co-branded content, story tags, reels — across HIRAETH's official channels

🤝

Ministerial Visibility

Your brand present at the inauguration with Cabinet ministers and press

🏅

Podium Presence

Logo on winner's podium, jersey, and the 1-of-1 Grand Prize motorcycle